RAPID RISE! AYASAN INDONESIA LEADS THE WAY IN HOME SERVICES IN SOUTHEAST ASIA

Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japan-originated firm headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company provides a broad selection of home services, from cleaning services to elderly care, and has built a client network exceeding a million since its inception. Notably, Ayasan has expanded its users twofold in the past two years and is aggressively expanding across nine countries in Southeast Asia.




The Southeast Asian cleaning service Indonesia home services market is estimated at approximately 15 billion dollars, with the cleaning services segment expanding at an annual rate of 15%, and the nanny sector expanding to a USD 3 billion scale. In this dynamic market, Ayasan utilizes Japanese expertise and a unique talent development system to steadily increase its market share.

“Our strength lies in integrating Japanese quality control with local expertise with a broad pool of talent across Asia,” says Kotaro Ise, founder and CEO. With extensive experience at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has expanded to include over fifty thousand specialized staff members.



Ayasan’s meteoric rise is driven by an ambitious growth plan. Beyond its base in Jakarta and future growth plans to Bali, the company is also extending operations in several other Asian countries. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has built a strong track record in babysitter Jakarta business support, with over 1,000 clients including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and new ventures such as FlashExpress and Gowabi has been growing steadily.



“I am certain that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company prides itself on an in-house IT engineering team and is creating an AI-powered matching system. Furthermore, Ayasan is targeting global outreach, including staffing solutions abroad, positioning itself as a leading player in Southeast Asia’s home services market.

Aiming for greater achievements, Ayasan is actively seeking collaborations with investors for its future expansion. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Details about Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Established: January 2013
● Chief Executive Officer: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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